MUSTARD BUNS
French’s wanted to keep their mustard top of mind during grilling season.
So we baked it right into the bun.
Featured in: Today, Food & Wine, Food Network, People, Business Insider, Hype Beast, Thrillist, Mashed, and more.
2020 Atlanta Addy Awards: 3x Gold, 2x Silver
TV/OLV/SOCIAL/PRINT/OOH
ACTIVATION
We partnered with Piantedosi Baking Company to create mustard infused hotdog buns and take them all across the country for National Mustard Day.
SOCIAL
We created delicious little social videos to tease and announce the release of our Mustard Buns.
Agency: Fitzco
AD: Christian Baldwin
GCD: Hannah Oates-Williams
CCO: Ryan Boblett