Secret of Summer
If you want to join the cult of Fresca, you have to share a secret of your own.
Riddles, mysterious phone booths, gossip, the Hamptons? What a summer.
OLV/SOCIAL
TEASERS
WELCOME TO THE HAMPTONS
After all that, we just HAD to let people in on the secret. So we headed to The Hamptons.
We set up a peculiar phone booth at one of the hottest bars in town.
When curious strangers picked up the phone, a mysterious voice asked them to spill their biggest secret.
And then…
Agency: VML
AD: Christian Baldwin
CD: Jackie Virgilio / Sarah Berkley